I spent 30 minutes refreshing and sending out an old post from the archive yesterday. It brought in $1,000 in new annual recurring revenue. Not bad for a Friday 😉

Most Substack writers are so focused on creating new content that they completely forget about the goldmine sitting in their archive. Every subscriber who has found you in the last six months has never seen some of your best work. So giving it a second life maximizes everything you've already built.

Want to steal the strategy? Here's how it works:

• Go into your archive and look for posts your subscribers loved. High comment engagement and multiple restacks are good metrics to measure here.

• Ask yourself: has anything changed since I first published this? New data, new examples, new insights? If yes, spend 20 to 30 minutes updating it. If not, it might be ready to go as is.

• Duplicate it as a new post, and repost it, with a little blurb up top noting why you’re sending out content from the archive (traveling, time off, holidays, sick kiddos). My example from this week:

  • I’m en route back to France, so I’m sending out an (updated!!) resource from the archive this week. This is one of my most-saved downloads: my viral Note ideas, and I’ve just added 13 brand new ones in a category I cannot stop talking about: life as proof.

    Save it, steal the structures, make them yours. Tweak them until they sound like you, then share them with the world.

• Build a running list of posts worth revisiting. Whenever you're traveling, under the weather, or just running low on time, you'll have a lineup ready to pull from instead of scrambling to create something from scratch.

Your archive is one of your most underused assets. Good work deserves more than one life, so stop letting it collect dust!!