When I tell people I'm a full-time Substack writer, maybe 1 in 10 of them know what that actually means.

Meanwhile, on the inside, writers are worried that Substack is too saturated. That it's too late to start. That the platform has already had its moment.

I'm telling you, from the outside-in view I get every time I try to explain my job at a dinner party: it’s not, and it hasn’t.

Most people have never even heard of this platform, and the audience that exists here is a tiny fraction of the audience that's coming. There is still so much room.

So yes, you're still early. You can still grow. You can build the six-figure newsletter around the things you love to write about.

The only thing between you and a publication that pays your rent is the post you haven't written yet.

So… what are you still doing here? Go publish the thing!!