Carlyle writes about this:
“Tell me what kind of man governs a People, you tell me, with much exactness, what the net sum-total of social worth in that People [is].”
As a rule, virtue sometimes pays for individuals, always for society.
If you're virtuous, people will see it, and trust you. That leads to opportunity, collaboration, value creation.
But virtue also requires you to refuse some opportunities, because they would be dishonest or exploitative.
Net effect: