People who want to use OpenAI’s chatbot are largely going straight to the source — and Microsoft, which is just one of dozens of companies integrating OpenAI’s technology in the hopes that it will open up new revenue streams, is finding that API access is a commodity rather than a growth engine. (I’m sure Microsoft will eventually find plenty of ways to make money from AI, starting with all the infrastructure services it provides OpenAI through its Azure platform. But still.) The lesson here is that, with the possibly lone exception of ChatGPT, users are mostly not seeking out AI as a destination unto itself. Rather, they’re waiting for it to transform into useful products and services — ideally, products and services that they’re already using.