Bob Schultz (@polymorv): "Visual skeuomorphs are the most convincing. Flavor and texture skeuomorphic targets are difficult to hit and strain whether you want to build to goals of consumers or meet them where they’re at."

The app for independent voices

Visual skeuomorphs are the most convincing. Flavor and texture skeuomorphic targets are difficult to hit and strain whether you want to build to goals of consumers or meet them where they’re at.

When Impossible Foods launched about a decade ago, the economics of plant-based meat were brutal. Building a genetically modified yeast capable of producing soy leghemoglobin2 at scale costs serious money. The only way to make that pencil out was to price against premium beef, specifically grass-fed. This meant a premium flavor target, a premium bleeding-burger experience, and a premium price point to match.

Bob Schultz

Mar 11

7:47 PM

The app for independent voices

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