winning made everything better: Team success amplified these effects. Successful teams forged an especially strong sense of shared identity, and connections between teammates reducing patterns of discrimination for many months. It provided the first steps toward rebuilding a sense of community. But the impact of the Super Bowl will extend far beyond the field. Fans from around the world will be watching. This singular event will have an impact on the sense of self for countless people. Indeed, it’s one of the rare moments in our society where it’s socially acceptable for grown men to cry in public.