One of the biggest gaps in SEO reporting in the AI era is closing.

The lack of visibility into how sites are showing up in AI is a significant driver of the growth of AI visibility tools that manufacture data. Having this report, even if it lacks deep details, will allow sites to:

- Know that Google is surfacing its content in AI

- Compare Google AI traffic to ChatGPT and others

- Make changes to improve their AI visibility

- Stop paying for tools with fake data

I was skeptical that the Google Search Console team would ever launch something like this, and I am grateful that they did.