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A Tourism Campaign Changed My Life
Come to Colorado. Come to Life…So I did!
I kept seeing these ads while working in Chicago—overhead in the train station no one else looking I stopped. They were backlit so they really stood out in the dark tunnel getting off the train. I saw them on the sides of five story buildings, in magazines, online…
These ads were not only stunning to look at; each carried its own message that spoke to me embedded including:
Horizons are not boundaries
This is a world worth exploring
Some things happen exactly once
Hold on to your willingness to be awed
We no longer need to seek permission
We are meant to wander in wonder
I began to wonder what if these were messages from the universe, not from Colorado Tourism. In any case, they worked. This is me, in the red, coming to life in Colorado.
