If we stop calling it “social media” and instead said “ad platforms”, many ridiculous aspects surface:

1. We construct whole identities on ad platforms

2. We get the ‘news’ from ad platforms

3. We see ad platforms as a medium to demand positive social change

4. We excuse our usage of ad platforms so we can “keep up with our friends”

5. We let ad platforms degrade our attention to the extent that we insist podcasts and hearing a book are equivalent in cognitive effect to reading an actual book.

Precision when discussing social problems can surface a lot of work that euphemisms do.