Slack’s Net Dollar Retention Rate in 2022: 122%

The behemoth responsible: A segmentation engine built in-house over 2 years which cost them ~$2M to build.

It’s deceptively simple though. At its core, it’s five things:

• Subscription data aggregated and stitched at a user-team-account level

• Engagement measured through product analytics

• Acquisition sources - from marketing channels

• 3rd party enrichment to measure headroom for expansion

Behind the scenes of Slack’s GTM: topofthelyne.co/p/slack…