People don’t buy because of logic. They buy because of emotion and then justify it with logic later.
So, when you write copy, don’t just sell the product… sell the feeling.
→ What’s life like after they buy?
→ What pain disappears instantly?
→ What desire gets fulfilled effortlessly?
Paint that picture so vividly that they feel it before they even click “Buy.” Do that, and the sale becomes a no brainer.
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