The Chinese internet has a whole vocabulary for memes (梗).
Three meme-related words every Mandarin learner needs to know:
造梗 (zào gěng) — "create a meme". The moment someone invents a new joke.
玩梗 (wán gěng) — "spread a meme". Playing with and spreading a meme.
爆梗 (bào gěng) — "viral meme". When it goes viral and takes over the internet.
Example:
The Crying Horse became the viral meme of Spring Festival 2026. 哭哭马成了2026年春节最大的爆梗。
What's your favourite Chinese internet meme?