A song called "I'm so mad" (生气了) has gone viral across the Chinese internet.

It’s by comedian Papi Jiang (papi酱).

It took only 7 days from her having the idea to putting it out on social media.

With no build up or announcement…

And yet within 2 days the tune had 10 million plays and nearly 2 million likes.

It’s an entertaining journey through conversations with people who annoy her, as she experiences a…

"calm meltdown" (平静发疯).

That’s is a new internet slang which means “outwardly composed, inwardly falling apart.”

The melody is slow, intentionally cheesy, and has a "plasticky feel" (塑料感).

Which is the whole point.

As one comment put it:

“It’s such a tacky song… with such a tacky voice… but it’s so addictive!

好土的歌.. 好土的唱腔，但是好上头…..”

The song has become crazy popular.

To a point where it’s already been translated into multiple languages and brands like Luckin Coffee are imitating it for their own marketing.

So.. How has this happened?

Why has such a tack song taken off in such a big way?

We unpack this story in this week’s RealTime Mandarin! 👇

It’s a cracker!