Aviot, a Japanese maker of consumer audiovisual products, is exhibiting premium anime-branded electronics at Anime Expo.

Why it matters: As anime grows internationally, it’s often seen as a mass-market media with mass-market products, but there is also a growing consumer market for high-end anime merchandise.

• Aviot’s anime-branded earbuds retail for US$200, and several products can be more than US$1,000.