Richard Rushfield (@richardrushfield): "Sophie’s principles on rethinking film marketing are brilliant and exactly what the industry needs. We’re selling a bland, forgettable, increasingly unsatisfying overall experience instead of creating movements that people are desperate to be a part of. Read it all."

Make money doing the work you believe in

Sophie’s principles on rethinking film marketing are brilliant and exactly what the industry needs. We’re selling a bland, forgettable, increasingly unsatisfying overall experience instead of creating movements that people are desperate to be a part of. Read it all.

Cinema needs to reframe viewing as joining rather than watching. Peloton sells bikes, sure, but they’re also really selling community access through their digital platform. Studios could create belonging systems where theatrical viewing unlocks exclusive conversation spaces on Discord, filmmaker commentary on Substack, and cultural signifiers on IRL local spaces. Make the three-hour post-movie diner debate about symbolism and character motivations an official, curated part of the experience rather than a happy accident.

Sophie

May 26

5:28 PM

Make money doing the work you believe in

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