This is a fascinating case study on how AI is reshaping SaaS switching costs.

A client recently migrated from Jira to Linear despite initial reluctance since Linear doesn't support custom fields, which felt like a dealbreaker for a complex enterprise org.

Ultimately, they changed their minds. When they audited what they'd actually built up in Jira over the years, they found teams didn't miss most of it. In a world where reports can be generated on demand by AI, elaborate custom configurations are largely legacy overhead.

Linear's CEO draws the conclusion that the focus is shifting away from bespoke structure toward fast problem capture, context, and routing - to the right person, AI, or both.

The old moat of "we have years of custom setup (and bloat)" is quietly eroding.