Shopify’s CEO shared this as a glimpse of what the future of the web experience might look like.

Flipbook is an infinite visual browser created by Zain Shah, Eddie Jiao, and Drew Carr that generates pages entirely as images on demand.

When you click anything in an image, the system generates a new image exploring that topic in deeper detail. There's no underlying HTML, code, or pre-built links - just AI-generated pixels that represent information retrieved from web searches and the model's training knowledge.

For product teams, this could lead to entirely new experiences:

• Tutorial systems that visualize concepts differently based on user interactions

• Data exploration tools that generate custom visualizations on-the-fly

• Learning platforms adapting visual complexity based on topic requirements

It’s a bit slow / clunky at the moment but still a fascinating experimental look at what the future might feel like: flipbook.page