“Authentically human” users is now a product differentiator

Spotify has launched a “Verified by Spotify” badge system to help listeners identify authentic human artists amid rising AI-generated music. The badge appears on artist profiles and search results as a green checkmark with “Verified by Spotify” text.

Spotify hasn’t published any data on what percentage of new music is AI generated but a recent report from Deezer revealed that a massive 44% of all music uploaded is now AI generated.

Human verification features are being used as signs of product strength in other products, too. In its latest earnings report this week, Reddit declared its platform as “authentically human”: