Snapchat+ revenues keep growing.

Subscriptions topped $20m for the first time, up 23% MoM.

It now has 5 million+ paying subs at $3.99 a month, proving Snap’s younger audience are willing to pay more for access to exclusive features.

These include:

• BFF pins (ability to pin friends to the top of the feed)

• My AI chatbot

• Generative AI selfies called Dreams

• App icon customisation

• Early access to next gen features

But, it’s still a tiny fraction of Snapchat’s overall $1bn+ revenues.