Given the costs involved, most companies are charging additional fees for accessing AI features.

Is it working?

DuoLingo says that since the introduction of the AI-powered, higher priced DuoLingo Max, revenues have grown 40% YoY and Max is a “meaningful contributor to this growth” according to the company’s CEO in their latest earnings.

This is only a small snapshot but it includes companies across B2B and B2C including DuoLingo, Notion, Airtable and others to get a feel for how they’re approaching their AI monetization strategy: