This is a fascinating document for lessons in product strategy. 

An internal deck from Nokia from back in 2007 has leaked which reveals how the company viewed the threat of Apple’s iPhone.

Here’s some of the key takeaways from the deck:

• They recognised the new UI and touch screen would likely be the future - and since Nokia had traditionally led on this, they viewed this as the biggest threat. Planned to appoint a Chief UI designer to lead this effort.

• “iPhone will capture the coolness in US media, there is not much coolness left for Motorola”

• They (incorrectly) assumed that a cheaper model would follow and crafted a strategy around this failed assumption.

Grab the full deck in this week’s briefing: departmentofproduct.sub…