There's a particular kind of frustration that doesn't get talked about enough in brand building.

When you know something is off, you feel it every time you post, every time you pitch, every time someone asks what you do — but not being able to put your finger on exactly what.

This happened to a founder that came through my Brand Accelerator earlier this year. She's building in the wine industry— small batch wines and tastemaker experiences. She knew her brand and believed in what she was building. She just couldn't communicate it in a way that made her audience connect with it.

The breakthrough wasn't a tagline.

It wasn't a marketing campaign.

It wasn’t a rebrand.

It was understanding the difference between what she sells and what her customer is actually looking for — and the gap the wine category has left wide open for her brand.

She walked out with a sharper POV, a clearer tribe, and a new facet of her business she just launched because she finally understood what her customer actually needed.

She said it best: she thought she knew what her tribe was looking for. The Accelerator helped her understand it on a completely different level.

If that feeling of "something's off but I can't name it" sounds familiar — that's exactly what we work through in the Brand Universe Accelerator. Cohort launches May 1st. There’s 9 spots currently left. Grab yours here: