If you've had an idea which didn’t get the coverage you were hoping for, don’t ditch it. Often, stories don’t run simply because it was a bad time, or there were other clashing stories on that day, or the editor on that shift had a personal issue with the topic… Yes, you should sense-check to make sure it’s good enough to be a national story (you can use this guide to help) but don’t give up on a good story just because it had a bad day. With a bit of time, patience and ingenuity, good ideas can almost always be brought back to life