The 3 concerns I hear most from people who want to build a personal brand :

"Is the market too oversaturated?"

⤷ There is always room for one more. Always.

"Is it too late to start?"

⤷  Look at the creator economy projections 📈 . The market is still in its early innings. The best time to start is right now.

"How will I know if it's actually working?"

⤷ There are 3 phases (imo) more powerful than any metric:

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✔️ Phase 1 — Confidence: You start to realize that what you have to say is valuable and that changes how you show up. (this phase alone is life changing)

✔️ Phase 2 — Opportunity: Doors begin opening that you didn't even know existed. Conversations, collabs, and opportunities that never would have found YOU otherwise are now at your door.

✔️ Phase 3 — Association: When people think about your topic, your "thing"...whatever it is — they think about you.