You've got to really struggle with whether ignoring them totally, or responding in any way, is the better strategy. Certainly, responding in any way in comment-forums like this, or social media, has never done any good.

I think that journalists should struggle with whether to give any coverage, to these hucksters (the merch! The merch!) famous name(s) or not. I have to give a pass to this piece, though, for the news that the two "famous" names have joined up, but especially for news of the RV that's advertising an American political campaign in Ottawa.

NB: I was actually unaware of the half-brothers entirely. Despite all my newsreading! It is so great that Canadian journalism mostly ignores families!