Have you noticed some posts that reads like this:

“Here’s how to grow on Substack.”

Then halfway through:

“Also, here’s my morning routine.”

Then, a bit further down in the post,

“Actually, let’s talk about AI.”

Then:

“A quick mindset lesson.”

You get to paragraph eight, and you need a map.

A post shouldn’t feel like a buffet.

Serve one great dish.