Everyone is wearing silly little hats. This $395 Gigi Burris pillbox hat landed on Vogue’s 25 most-shopped items of 2025. So did Kallmeyer’s $795 beaded cap, and Khaite’s $580 newsboy cap. This morning, Rachel Seville Tashjian (who has been a fun hat pusher for years) told me, “it’s a shortcut to looking like you have a rich inner life which is VERY important in personal style right now.”