Stop writing ‘act as an expert.’ It’s a terrible prompt.
Ask this to ChatGPT instead:
Give it a clear persona that matches your task.
Because most people write prompts like this:
→ Act as an expert marketer
→ Act as a software engineer
→ Act as a business consultant
... and then wonder why the output feels generic.
That’s because you gave the model a generic role.
↳ So it gives you generic content.
The fix? Be specific.
Here’s how to upgrade your prompts:
❌ Act as an expert marketer
✅ Act as a conversion psychologist who crafts landing pages that trigger buyer emotions.
❌ Act as a software engineer
✅ Act as a backend engineer optimizing high-load APIs for a fintech platform.
❌ Act as a data analyst
✅ Act as a storytelling analyst, turning retention metrics into board-ready slides.
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