I have 792,641 followers because of my hooks.

Copy my Claude prompt I use to write hooks:

1. Go to Claude (desktop app). Open Cowork.

2. Upload your “about me” text file.

3. To download mine, go here: how-to-ai.guide.

4. Don't pay anything. It's free in the welcome email.

5. Write a draft of your LinkedIn post.

6. I shared a prompt for that:

7. To get Claude to write hooks that stop the scroll:

Now let's write the hook for this post — the first 2 lines readers see before they have to click "… more" on LinkedIn (roughly 2 short sentences of ~55 characters max each).

The hook's only job is to break the reader's scrolling pattern and make them NEED to click "… more." It should feel like a pattern interrupt — something unexpected, counterintuitive, or so specific the reader thinks "wait, what?"

<rules>

- The hook must be about the READER or a universal tension never about me.
- It should create an open loop: an unanswered question, a contradiction, or a bold claim the reader can't ignore.
- Avoid anything that sounds like a personal achievement, no emoji openers, no hashtags.
- It should feel like something a friend would text you that makes you reply "wait, explain."

</rules>

<hook_techniques>

1. Contradiction — say something that sounds wrong ("The worst LinkedIn posts get the most followers.")
2. Specific number + unexpected context ("I mass-unfollowed 2,000 people. My engagement tripled.")
3. Direct accusation — call the reader out ("You're writing LinkedIn posts for your mom, not your audience.")
4. Stolen thought — say what the reader secretly thinks but won't say out loud ("You know your LinkedIn posts are boring. So does everyone scrolling past them.")
5. Absurd reframe — take something mundane and make it

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PS: I couldn't paste the entire prompt here.

Access the full prompt: