Here is my story and I’m sticking to it …

The media and communications landscape in Nairobi, Lagos, and Accra operates under the same intense deadlines as New York or London. The talent is there, but the access to world-class, Tier-1 communications expertise is often blocked by a steep price barrier: the traditional PR agency model. I see it all the time. So many great stories never get told.

For most organizations in emerging markets, retainer models and billable hours simply price out the strategic thinking they desperately need to compete on a global stage. This is a fundamental market failure.

Instead of hiring an expensive agency Thomas and I have engineered a new approach: the AI Prompt Library.

• What it is: A specialized collection of 12 tools (more coming) and workflows built from 20 years of combined newsroom and corporate communications experience, designed specifically for emerging markets.

• The Difference: These are not generic AI prompts. They are structured thinking frameworks—an "intelligence layer" —that deliver the strategic insights of a senior communications consultant at a fraction of the cost. They keep the human professional in control, ensuring cultural judgment and strategic direction are always applied.

• The Expertise Behind It: The tools are built by a team of former CNN, BBC, and Sky News journalists. They analyze your source material against current news cycles to generate outputs calibrated to how a Tier-1 newsroom actually evaluates a story.

This is how we need to be thinking about comms, and newsrooms and start ups that need visibility in Africa and other emerging markets.