Cole Townsend (@runningsupply): "This is what they’re solving for. adidas doesn’t need this collab, they’ve had so many (too many) running shoe collabs. It gets SATISFY in to doors (retailers) that they would never otherwise be. Far more running stores carry adidas than SATISFY. They want and need that to cha…"

Make money doing the work you believe in

This is what they’re solving for. adidas doesn’t need this collab, they’ve had so many (too many) running shoe collabs.

It gets SATISFY in to doors (retailers) that they would never otherwise be. Far more running stores carry adidas than SATISFY. They want and need that to change if they’re going to follow through on that 10x revenue goal.

Adidas got Hermanos in more doors than they could themselves. With SATISFY aiming to 10x, they’ll need to reach a broader audience, and this is all part of the equation. Also, the punchout distressed logo looks cool

Cole Townsend

May 14

3:07 PM

Make money doing the work you believe in

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