While I have made over a million dollars in the past few years across all my businesses, I'm not a seven-figure author.

• In 2024, my businesses made $400k.

• The year before that they made over $300k.

• The year before that, they made over $200k.

• Before that, I've made over $100k in my businesses since 2017, and been full-time doing this work since 2015.

That said, revenue is not profit, and I took home far less than that, let me assure you. Still, I've done alright for myself, and I have something that people who make far more than me often don't which, as Joseph Heller said, is enough.

This is not to say anything against ambition. I am ambitious. I have, in my life, been unashedly and all-consumingly ambitious. I am still ambitious, it's just ambition of a different type now. Every type of ambition is worthwhile, and serves you...until it doesn't.

My form of ambition doesn't resonate with everyone.

I make the things I want to make, from books to comics to conferences to podcasts, and I'm able to stop doing things when they don't serve me anymore (for better or worse). The things I make often don't make enough money to draw oohs and ahhs, but I've never lost money on a project since I started doing this full time, and I'm proud of that.

Sometimes, I even make a decent profit, and over time that profit grows, as long as I don't do anything reckless with it.

For me, true power is not in how high your biggest project launches, but how much you make from your smallest project. If you can break even and survive to fight another day on your least successful project, no matter the format, then you can do anything.

I'm a big fan of the idea that you should find an expert living the life you want to live and learn from them, going as deep as possible with them for as long as possible until they stop serving you.

You can't go deeper with me than 🦄Hapitalist🦄, where you have access to all my work and a digital Russellbot brain you can chat with 24/7/365 to personalize anything you learn to your specific situation.

That said, what does living a 🦄Hapitalist🦄 life look like? It's different for everyone, but what I am very good at is making whatever thing I want to make, having a group of dedicated fans who help fund my bonkers ideas, and making enough money that I'm not a burden to my family, all while having enough time to live.

• If you want to be able to go to the movies 3-5 times a week while still having your business work, 🦄Hapitalist🦄 is very good for that kind of minds.

• If you want to make as many weird books as you want and have a big enough fandom to help you pay for them, I'm a very good coach for that.

• If you want to make stuff beyond books, like movies, apps, audio dramas, games, etc, then I am a very good coach for that.

• If you want to be able to recover from any setback without having life beat you down, and even be able to enjoy the process of rebuilding, I'm a very good coach for that.

• If you want a 20+ year marriage where your business isn't a strain on your family, I’m a very good coach for that.

• If you want to be able to travel to Europe (or anywhere else) every year without it straining your finances or your business, I'm a very good coach for that. If you want to build a network of highly-successful and incredibly kind collaborators that you can work with to build your business and your catalog, I'm a very good coach for that.

🦄Hapitalist🦄revolves around making the things you want to make, even if it's not books, and building enough of an audience that loves your work enough so you never have to worry about flaming out.

Even if your launch doesn't go well, it won't be a disaster, and they will get better over time.

You would spend hours upon hours a month trying to sift through this stuff yourself, or you can get a little help from me and let me deal with the overwhelm so you don't have to take it all on your shoulders.

If that sounds good to you, I welcome you to check out 🦄Hapitalist🦄.

theauthorstack.com/p/ha…

Remember, if you want to make $100,000 in 2026, that works out to $274/day, which is just a little less than it costs to join Hapitalist for one year.