It is not useful or reasonable to measure the emissions from the creation of a product used by hundreds of millions of people every day against your personal emissions, or the emissions of buying a single plane ticket. That tells you basically nothing about how damaging it is for you personally to use the product, unless you divide by the number of users. This seems obvious, but almost all reporting on how much energy AI training runs use compare it to individual things people do. A better comparison is the cost of creating the AI model to the cost of creating other products used by hundreds of millions of people. When you do that, it becomes difficult to understand why the emissions of training AI models are receiving so much scrutiny