Ten ways I see people hiding behind tactics on Substack:

1. Tweaking the banner. Again.

2. Renaming the publication for the third time.

3. Only restacking other people's notes instead of writing your own.

4. Polishing the About page.

5. Studying someone else's growth.

6. Watching another video on how to grow on Substack.

7. Redesigning the welcome email.

8. Reading Notes for an hour without posting one.

9. Setting up paid tiers before you have an audience.

10. Reorganizing your sections.

All of it feels like work. None of it is the work.

The work is letting yourself be seen by the people who've been waiting for someone exactly like you.

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