Most coaches spend years trying to kill the hunter inside themselves.They worry that wanting to sign a client is somehow dirty. So they overcorrect into a vague, passive presence that comes across as not caring. I really like Toku McCree and his frame.

He calls it the hunter and the monk. The monk is in front, present, curious, not attached. The hunter is back there too, looking for where the door might be. The strategic part of you is allowed to exist. It just can't be the one in charge.That frame came out of two and a half years he spent in a Zen monastery before he ever sold coaching for a living. And the way he reframes a sales conversation, "what I am selling my clients is their commitment to their own future," is one of the best articulations of value-aligned selling I've heard.

Taking a walk down memory lane. This was episode 001 of Sacred Business Stories.

Been having so much fun since then. What part of yourself do you keep trying to kill instead of integrate?