Running from April 3 through May 1, the campaign partners with RePurpose Global (a plastic recovery coalition) alongside Sephora and 11 other beauty brands to recover 1 million pounds of plastic waste in 2026. For context, that’s roughly equivalent to 23 million lipstick tubes or 34 million mascara wands. The initiative will also help support the creation of 2,000 jobs for women through waste recovery systems.