🤔 Douyin (TikTok's Chinese counterpart) just quietly launched long-form text content (up to 4000 chars) in beta testing.

The shift is telling: from "swiping" to "reading." From dopamine hits to deeper engagement.

As Chinese short video growth plateaus, platforms are going multi-modal. Text + video + live + audio under one roof.

The strategic logic is clear: extend session time, unlock new monetization, compete with WeChat and Xiaohongshu on their turf.

Question is: Will TikTok follow this playbook?