Another fantastic call with a founder! 🚀 This time, I had an insightful conversation with Fabio, co-founder of early-stage fintech UnblockPay, a stablecoin infrastructure provider based in Brazil.

What really stuck with me was how they landed their very first customer. The key? Creating demo videos and making sure they get circulated in the right places—where your potential customers actually hang out.

As a solo founder, reaching out to potential customers can feel like climbing a mountain. But this approach feels practical and scalable—and it’s something I’ll definitely try to expand my reach quickly.