90% of people on Substack use upgrade-to-paid buttons to their disadvantage.

Understanding and responding to subscription fatigue in 2025 starts with not making these two very, very, very common mistakes with the upgrade-to-paid button:

1. Don’t add a flurry of other buttons along with the subscribe button—share, leave a comment, message, etc.

2. Don’t put subscribe buttons in the middle of your posts (it’s a fact).

I give you all the details here in my bonus Substack Strategy of the Week.