The main takeaway: writing on Substack is its own genre, and we don’t talk about it enough.

I teach the Craft of Writing on Substack because it fascinates me—how we’re writing in a whole new way on here.

Kind of journalism but also essays and blogposts and newsletters and…

Substack has changed the media, publishing, and creative landscape and brought us this new form we use to reach readers in three places at once: on the web, in email, and on the app.

That makes it very challenging. And very cool.