But TikTok has established itself as a pillar of contemporary celebrity image formation — with arguably more power than any traditional print publication, gossip or otherwise. Once a particular understanding of a star gains traction on TikTok (usually in the form of narration/commentary on a series of images or clips) it trickles up to the gossip magazines, who then package that understanding to the audience they crave most: young/younger people who spend a lot of time on their phones.