They remember how you made them feel

I’ve coached hundreds of players over 25 years.

Some I helped technically.

Some tactically.

Some physically.

But the conversations that seem to matter most?

The ones that happened away from the pitch.

On the outfield.

On the drive home.

Over a coffee.

The ones where I saw the person, not just the player.

Performances fade.

Scorecards get forgotten.

How you made someone feel about themselves?

That stays.

Who in your team needs to be seen as a person this week, not just as a performer?