“People love the truth but they hate facts. Because facts are about what is, and "truth" is about feeling. People believe what they believe because of how it makes them feel — about themselves, about the world. Truth, in that sense, is a story. And the world of AI will be a world in which our feeds are optimized to reinforce our preferred stories. And it won't be the stories we actually want. It will be stories we think we want. The stories we are trained to want. And right now, already, with every click, with every like, with every share, with every purchase, we are telling the machines — and the people who own them — how we want to feel and they are getting better at making us feel it.”