Most people think doxxing only happens to influencers, journalists, and activists.

That's what I used to think too.

But after years of running Secrets of Privacy, and writing about data brokers, tracking, and digital exposure, I kept seeing the same pattern:

Regular people had no idea how exposed they were online. By the time they found out, it was usually because something bad had already happened.

And there was no simple way for someone to get a clear picture of their doxxing risk.

No tool that said: "Here's your risk and here's what to do about it."

So we decided to build one.

It's called DoxxScore.

It's a privacy assessment tool that analyzes your digital exposure and gives you a personalized risk score, along with an action plan to reduce it.

We're deep in testing right now. More to share soon.

But I wanted to start documenting this journey publicly.

• The wins

• The setbacks

• The things I'm learning along the way.

If you care about privacy, or you're building something yourself, follow along.

More coming. 💪