The call isn’t the real story.

The bigger issue is that a browsing session can become a named behavioral record tied to your actual identity.

Think about what that can capture:

late-night searches about health symptoms, time spent on a bankruptcy lawyer’s site, or repeated visits to a payday loan page.

That kind of profile can flow into the same data broker ecosystem used by insurers, lenders, and background-check vendors, and you usually never see the trail.

That’s why this matters even if no company has ever called you after a site visit.

Read it here: