🚨For the pet owners out there.

By the time a scammer calls you about your missing pet, your post has already done the targeting work for them.

A nonprofit in Fresno fields around 20 calls a day from pet owners reporting these scams. This volume points to organized monitoring of public posts, not random opportunism.

Your lost pet post is where the targeting starts, which means the protective steps have to happen before you ever need them.

I wrote about what to share publicly and what to keep out if you find yourself in this unfortunate situation.