This video went around recently as a lesson in delayed gratification. My mind of course immediately went to digital privacy.

Most people know they should clean up their data broker presence, set up a password manager, audit what's findable about them online. They just haven't gotten around to it.

The problem now is the risk of neglecting your privacy has only gotten worse.

What changed?

AI.

Consider this:

A Futurism investigation last year found typing a person’s name into Grok returned correct current home addresses for 10 of 33 private individuals tested, including phone numbers, emails, and family members included.

AI didn't create the data problem, of course. It merely reduced the friction required to exploit it.

Cleaning up your data broker footprint doesn't make you invisible. It adds friction for someone targeting you. Same logic as a deadbolt.

Two moves with high privacy ROI return:

email aliases and and data broker opt-outs.

If you want a structured way to work through these problems (and more), our Complete Privacy Guide Bundle is your solution. It includes the Data Broker Opt-Out Tracker (75+ brokers with removal status tracking), How Exposed Are You Online, De-Google Your Life, and several others. It's our whole privacy library at once, organized for people who want to actually finish the job.

It’s free for annual subscribers (😮). Everyone else can get at a solid deal. Check it out here 👇