Make money doing the work you believe in

#1 Fundraising Hack:

Why Investors Don’t Care About Your Budget

Founders often miss the point when pitching their raise.

Ask any VC what answer they hear 99% of the time to “How much are you raising and why?” and you’ll get a breakdown like this:

• 50% R&D

• 30% Marketing

• 20% Operations

Here’s the problem: investors don’t fund spending. They fund scaling.

The right answer focuses on outcomes:

“This $2M takes us from $200K ARR to $2M ARR in 18 months, positioning us for Series A at triple our current valuation.”

That’s the kind of answer that gets funded.

Why this works:

Investor psychology is simple:

• They give you money for shares.

• You use that money to make their shares worth more.

The real question behind “How much and why?” is:

👉 “How will this money increase the value of their investment?”

The 3-dot framework every founder should use:

1. Exact amount you’re raising

2. Specific milestone it unlocks (ARR, user growth, expansion, regulatory approval)

3. How that milestone enables your next round at a higher valuation

Everything else is noise.

🔥 Remember this: VCs don’t fund spending. They fund scaling.

Sep 29
at
4:21 AM
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