Dollar-Based Net Retention Rate

Focusing on the Dollar-Based Net Retention Rate (DBNRR), this metric is crucial for SaaS companies as it reflects customer loyalty and product stickiness. It measures the revenue retained from existing customers over a specific period, accounting for upgrades, downgrades, and churn.

The median DBNRR among the SaaS companies I track is 120%, stable QoQ, up from 119% in Q1 2025.

Among the highest performers, $PLTR lead with 139%, $SNOW and $AXON with 125% followed by $MDB at 121%.

At the median level are $DDOG, $NET, $RBRK at 120%, and $GTLB at 118%.

Just below the median, but still solid, are $CRWD, $IOT at 115%.

On the lower end, $MNDY reports 110%, and $S at 109%, though it’s worth noting that $MNDY’s DBNRR for medium and large customers is stronger at 116%.