Years ago, "self-promotion" meant posting something on a social platform, and most of your followers saw it.

It was great when it worked!

Then came algorithms, and now self-promotion feels like a constant battle.

It’s not you, it’s the system.

You can’t post just once, because 90% of your audience won’t even see it. This is why I’d always tell people, “Promote your new song a few times a week, at different times of day!”

But then having to post, plan, and schedule starts to feel like screaming into the void.

Oh, and then Instagram says it wants videos. Twitter removes links. Facebook and LinkedIn limit your reach when you include a link. Also, don’t say “link in bio!”

It’s not even self-promotion at this point - it’s tap dancing, juggling, or card tricks in the middle of Times Square, along with 900 million other creative people doing the same.